Media Planner/Buyer

Competitive salary

Princes Risborough

 

We are looking for an experienced media planner who would be able to identify the best media channels to deliver advertising through so that you are meeting your clients target audience.

Using research data, you will consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure.

Responsibilities:

  • Meeting clients to understand their advertising strategy and building up a picture about their target audience
  • Analysing and researching the target audience's character, purchasing and media habits
  • Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Advising the creative team and clients about the most effective media combination
  • Considering appropriate timings of media activities, based upon usage patterns and seasonal factors
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.

Key skills:

  • Excellent research skills
  • The ability to recognise good opportunities
  • Confidence negotiating
  • Good team and interpersonal skills
  • An interest in media and people's motivations.